Instead of broadcasting missing children in milk cartons where young children may not necessarily know what to do about discovering a lost child, what if we broadcasted lost children on coffee cups where thousands of cups are bought by adults each day. We would get even more viewers on each day and every day.
Perhaps more lost children could be more quickly found...
On a similar idea, we could also post Wanted criminals. However, that might be a bit disturbing and have people start the day on a bad note.
Coffee cups can also be a great advertising platform for generic distributors who do not need to show their brand on the coffee cups.