With the next paper roll sheet coming from the top, the user can quickly, visibly establish where to grab for the next sheet. Whereas roll on the bottom, user needs to look harder, maybe even rotate the roll a full cycle, and look for the sheet often hidden at the back of the roll, towards the wall instead of facing the user.
Why is the next sheet most often laying visibly at the top of the roll, you may ask? The physics of tearing a toilet paper roll at the 'average speed' when rolling from the top naturally lands the next sheet at the top of the roll. When roll is at the bottom, the physics of tearing often leaves the next sheet by the back of the wall and hence more hidden from toilet paper user.
Aren't Nielsen's heuristics so much fun when applied to non software contexts?! :)
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